Blog

Melih Oztalay
CEO at SmartFinds Marketing
Website Address: https://smartfindsmarketing.com

Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Melih Oztalay from SmartFinds Marketing.

To learn more, check out https://smartfindsmarketing.com

What is the biggest change in marketing that you see coming in the next 2 years?

5G, IoT, AI, ML, and PA.

What makes your company unique?

SmartFinds Marketing is a 35-year-old award-winning marketing agency from the Detroit Metro area. Our knowledge, experience, and competencies are unmatched over all these years, in multiple industries. As such, we are able to be creative in developing, and executing marketing programs, as well, as solving marketing problems.

Omi Diaz-Cooper
CEO at Diaz & Cooper
Website Address: www.diazcooper.com

Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Omi Diaz-Cooper from Diaz & Cooper.

To learn more, check out https://www.diazcooper.com

What is the biggest change in marketing that you see coming in the next 2 years?

Much more sales-marketing alignment and conscious use of Ai to deliver more personalized experiences.

What makes your company unique?

Diaz & Cooper is a growth agency specializing in building and executing digital marketing strategies on HubSpot to help our clients achieve their SMART goals. We are unique in our collaborative approach led by professionals working in their “sone of genius.”

Jon Barnes
Life Coach
Website Address: https://www.thejonbarnes.com/

Jeanine Moss
Founder at Outfront Solutions
Website Address: https://www.uutfront.solutions.com

Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Jeanine Moss from Outfront Solutions and Jon Barnes, a life coach.

What is the biggest change in marketing that you see coming in the next 2 years?

Jeanine: The application of emotional intelligence to phygital experiences.

Jon: The biggest challenge coming is that expectations for what a “brand” can accomplish vs what “people” can accomplish is shifting significantly. For most of us who are not Apple or Under Armour, we can’t keep relying on “the brand” for our marketplace gravitas. The personal brand – aka strategic mobilization of individuals- is where the power is shifting. Companies that put all their eggs in the corporate brand basket are going to find that the basket shrunk and the eggs expired. People have to get out in front. “Personal brand” is just code word for strategically mobilized individuals in a broader ecosystem.

What makes your company unique?

Jeanine: Outfront Solutions provides business and marketing strategy, martec and martec services under one roof.

Jon: I’ve taken marketing operations and planning and applied them to the personal brand process for leaders, individuals, and entrepreneurs. Like an engine swap to help mobilize brand ambassadors but with the rigor and formalization of a brand marketing strategy.

Javier San Miguel
Group Creative Director at Sensis
Website Address: SensisAgency.com

Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Javier San Miguel from Sensis.

To learn more, check out https://www.SensisAgency.com

What makes your company unique?

Sensis is an integrated cross-cultural marketing agency. Sensis is the largest and most diverse 100% minority-owned marketing agency in the U.S. Founded in 1998, Sensis uses data to find drivers of behavior, and creative fusion to build moments for brands across cultures and media. As a fully integrated agency, we offer market research, strategy, advertising, creative, social media, media buying, public relations, digital marketing, web development, and analytics. Based in Los Angeles, Sensis has offices in Washington; Atlanta; Austin; Mexico and Colombia. Agency clients include ChenMed, the U.S. Army, Chef Merito, Aaron’s, AltaMed, Texas Tech University, the CDC, Capital Metro, Georgia Lottery, Northern Arizona University and the U.S. Census Bureau.

Andrew Gottlieb
Founder / CEO at No Typical Moments
Website Address: https://notypicalmoments.com/

Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Andrew Gottlieb from No Typical Moments.

To learn more, check out https://notypicalmoments.com/.

What is the biggest change in marketing that you see coming in the next 2 years?

The biggest change I see is the advancement of AI. ChatGPT is an incredible tool and other advances are only going to be coming in the ensuing years.

What makes your company unique?

What makes No Typical Moments unique is our Impact with Profits methodology. We combine conscious creatives, rapid prototyping and financial modeling to improve the bottom line of purpose-driven brands.

Martin Purmensky
Owner at theVideoCards LLC
Website Address: www.thevideocards.com

Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Martin Purmensky from theVideoCards, LLC.

To learn more, check out https://www.thevideocards.com

What is the biggest change in marketing that you see coming in the next 2 years?

One of the biggest changes in marketing that I see coming in the next 2 years is the continued growth of artificial intelligence. This includes things like the use of chatbots and virtual assistants for customer service and engagement and the creation of content from text, audio, images, and video.

What makes your company unique?

We will not create your video – for that, you have to hire a videographer or creative agency. We take your awesome video and package it into a branded video brochure for offline delivery.

Brad Brown
Vice President – Business Development & National Sales at Contemporary Productions
Website Address: https://contemporaryproductions.com/

Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Brad Brown from Contemporary Productions.

To learn more, check out https://contemporaryproductions.com.

Albert Thompson
Managing Director, Digital Innovation at Walton Isaacson
Website Address: Walton Isaacson

Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Albert Thompson from Walton Isaacson.

To learn more, check out https://waltonisaacson.com.

What is the biggest change in marketing that you see coming in the next 2 years?

Talk Track Title: How Programmatic (as a discipline) is Failing the CMO.

Programmatic lack cultural intelligence, DE&I intelligence, consumer intimacy, and simply can’t take into account “lost consumer” signals given how episodic the path to purchase is.

What makes your company unique?

We are an agency rooted in “culture” from the ground up. We understand that “the machines are only as good as the people informing them.”

Carlo Palomino
Chief Revenue Officer at OpenFortune
Website Address: https://openfortune.com/

Roberto Serrini
Creative Director at No Frames
Website Address: www.no-frames.com

Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Carlo Palomino from OpenFortune and Roberto Serrini from No Frames.

What is the biggest change in marketing that you see coming in the next 2 years?

Carlo: https://www.marketingweek.com/airbnb-marketing-efficiency-record-profits/

https://www.wsj.com/articles/airbnb-says-its-focus-on-brand-marketing-instead-of-search-is-working-11667506438

Marketing has been performance focused for over a decade. As Chromageddon and the death of the third party cookie continue, brands can no longer solely rely on retargeting, social, programmatic, and SEO. Too many brands have diluted themselves in a sea of the same message through performance marketing. Their brand identity has more individuality and more to say to their consumers than the offers in their performance marketing.

It is time for brands to be who they are. To say the things they represent. To do the things they believe in. To match their voice with their consumers.

The tide is turning once again. Brand was always the unsung hero. It will finally have its chance to be king again.

Roberto: The integration of new technologies on social platforms, like AI.

What makes your company unique?

Carlo: OpenFortune is a media platform that connects brands to consumers at scale – via fortune cookies. We took all the traditional fortune cookies that we all know and love and gave brands the chance to improve the overall fortune cookie experience. It’s simple, fortune on the front, brand on the back. Our fortune cookies land in the hands of up to 135M consumers every month, distributed to over 50,000 restaurants and delivery platforms across the US. Fortune cookies have guided people’s future decisions for generations, making it the most influential advertising medium out there. There really isn’t anything else like it.

We create millions of memorable conversations around the table and organically on social.

Traditionally, brands have faced a problem where they can create memorable experiences and engagement, but don’t have the reach required to truly penetrate to the voice of their consumer. General awareness has the numbers brands want, but is impersonal and bland. The main problem we solve, which all brands face, is we drive engagement at scale. We cross the chasm of creating an experience with reach and frequency that is unmatched in the market.

Roberto: We work in emerging concepts and technologies to influence our audience of a brand’s unique appeal.

Greg Loeffelholz
VP Product & Marketing at MotiveMetrics
Website Address: www.motivemetrics.com

Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Greg Loeffelholz from MotiveMetrics.

What is the biggest change in marketing that you see coming in the next 2 years?

Evolution of AI for creating advertising content – both written ad copy and creative – and the deprecation of cookie-based ad targeting.

What makes your company unique?

The use of Natural Language Processing technology (AI) to understand a target audience, their motivation to take action, and to create ad copy at scale that connects directly to each individual.